Executive Development Programme in Native Ads & Influencer Marketing
-- ViewingNowThe Executive Development Programme in Native Ads & Influencer Marketing is a certificate course designed to empower professionals with the latest skills in digital marketing. This programme emphasizes the importance of native ads and influencer marketing, two rapidly growing areas of the industry, and teaches learners how to leverage these strategies for maximum impact.
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โข Understanding Native Advertising: An overview of native ads, including its definition, importance, and benefits. This unit will also cover the different types of native ads and their use cases.
โข Creating Effective Native Ads: This unit will focus on the best practices for creating native ads that resonate with the target audience, including the use of engaging headlines, visuals, and calls-to-action.
โข Influencer Marketing Fundamentals: An introduction to influencer marketing, covering its definition, benefits, and how it differs from traditional advertising.
โข Identifying and Partnering with Influencers: This unit will cover the process of identifying and selecting the right influencers, including how to evaluate their audience, engagement rates, and content quality.
โข Managing Influencer Campaigns: This unit will provide best practices for managing influencer campaigns, including setting goals, negotiating contracts, and measuring results.
โข Legal and Ethical Considerations in Native Ads and Influencer Marketing: An overview of the legal and ethical considerations for native ads and influencer marketing, including disclosure requirements and best practices.
โข Data Analytics for Native Ads and Influencer Marketing: This unit will cover the importance of data analytics in measuring the success of native ads and influencer marketing campaigns, including the use of metrics and KPIs.
โข Emerging Trends in Native Ads and Influencer Marketing: An exploration of the latest trends and developments in native ads and influencer marketing, including the use of new technologies and platforms.
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