Executive Development Programme in Transforming Hotel Brand Performance
-- ViewingNowThe Executive Development Programme in Transforming Hotel Brand Performance certificate course is a comprehensive program designed to enhance the skills of hospitality professionals. This course emphasizes the importance of brand performance and its impact on the overall success of a hotel business.
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Hotel Brand Strategy & Management: Developing a unique and compelling hotel brand strategy is crucial for transforming brand performance. This unit covers the key principles of brand management, including brand positioning, differentiation, and messaging.
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Customer Experience Design & Delivery: In this unit, learners will explore the latest trends and best practices in customer experience design and delivery. Topics may include personalization, storytelling, and service blueprinting.
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Revenue Management & Pricing Strategy: This unit covers the principles of revenue management and pricing strategy, including demand forecasting, segmentation, and optimization.
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Digital Marketing & Social Media Strategy: In today's digital age, having a strong online presence is essential for hotel brands. This unit covers the key elements of digital marketing and social media strategy, including search engine optimization (SEO), content marketing, and influencer marketing.
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Reputation Management & Guest Feedback: Reputation management is a critical component of hotel brand performance. This unit covers the latest tools and techniques for monitoring and managing online reputation, as well as strategies for soliciting and acting on guest feedback.
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Sales & Marketing Alignment: This unit explores the importance of sales and marketing alignment in driving hotel brand performance. Topics may include lead generation, lead nurturing, and sales enablement.
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Innovation & Disruption: The hotel industry is constantly evolving, and staying ahead of the curve is essential for success. This unit covers the latest trends and innovations in the hospitality industry, as well as strategies for managing disruption and staying competitive.
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Leadership & Change Management: Effective leadership and change management are critical for driving transformational change within a hotel organization. This unit covers the key principles of leadership and change management, including vision setting, stakeholder management, and communication.
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