Professional Certificate in PPC Metrics & Strategy
-- ViewingNowThe Professional Certificate in PPC Metrics & Strategy is a comprehensive course designed to provide learners with essential skills in pay-per-click (PPC) advertising. This course focuses on PPC metrics and strategy, teaching learners how to measure and optimize PPC campaigns for maximum ROI.
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โข Understanding PPC Metrics: Impressions, Clicks, Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, Cost per Conversion
โข Keyword Research and Selection: Identifying high-value keywords, Keyword match types, Negative keywords
โข Ad Copywriting and Testing: Creating compelling ad copy, A/B testing, Ad extensions
โข Campaign Structure and Organization: Setting up campaigns and ad groups, Geo-targeting, Device targeting
โข Bid Management Strategies: Manual bidding, Automated bidding, Bid adjustments
โข Attribution Models:
โข Landing Page Optimization: Creating effective landing pages, Mobile optimization, Conversion rate optimization
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