Executive Development Programme Strategic Game Merchandising
-- ViewingNowThe Executive Development Programme in Strategic Game Merchandising is a certificate course designed to empower professionals with the essential skills needed to excel in the retail industry. This program focuses on strategic merchandising, teaching learners how to make data-driven decisions, optimize product assortments, and improve pricing strategies to drive sales and profitability.
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โข Strategic Merchandising Overview: Understanding the concept, importance, and benefits of strategic merchandising for businesses.
โข Merchandising Planning: Developing effective merchandising plans, including product mix, pricing strategies, and promotional activities.
โข Visual Merchandising Techniques: Utilizing visual merchandising to attract, engage, and convert customers.
โข Store Layout & Design: Designing store layouts that optimize customer experience, product placement, and sales.
โข Inventory Management: Implementing inventory management strategies to prevent stockouts, overstocks, and shrinkage.
โข E-commerce Merchandising: Adapting merchandising strategies for online platforms, including website design, product placement, and search engine optimization.
โข Customer Analytics: Analyzing customer data to inform merchandising decisions, identify trends, and measure performance.
โข Merchandising Metrics & KPIs: Measuring merchandising success using metrics such as sales per square foot, conversion rate, and customer satisfaction.
โข Merchandising Technology: Utilizing technology tools and platforms to automate, streamline, and enhance merchandising operations.
โข Change Management in Merchandising: Managing change in merchandising operations, including adapting to new trends, technologies, and market demands.
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