Masterclass Certificate in Mobile Game Marketing Strategies
-- ViewingNowThe Masterclass Certificate in Mobile Game Marketing Strategies is a comprehensive course designed to empower learners with the essential skills needed to thrive in the mobile gaming industry. With the global mobile gaming market projected to reach $116 billion by 2024, the demand for skilled mobile game marketers has never been higher.
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โข User Acquisition Strategies: Exploring different channels such as App Store Optimization (ASO), social media advertising, influencer marketing, and user referral programs to acquire new users.
โข Mobile Game Monetization Models: Understanding various monetization strategies including in-app purchases, in-app ads, subscription models, and rewarded videos.
โข Mobile Game Analytics: Learning to use analytics tools to measure key performance indicators (KPIs), analyze user behavior, and optimize game performance.
โข App Store Optimization (ASO): Mastering the art of ASO to improve discoverability, conversion rates, and organic growth in app stores.
โข Retention and Engagement Strategies: Implementing tactics to increase user retention, engagement, and long-term user loyalty.
โข Localization and Global Expansion: Learning to localize mobile games for global markets, and understanding cultural differences to maximize revenue potential.
โข Mobile Game Launch Strategies: Planning and executing successful game launches through pre-launch campaigns, soft-launches, and launch promotions.
โข Influencer Marketing for Mobile Games: Leveraging influencer marketing to increase brand awareness, user acquisition, and engagement.
โข Mobile Game Advertising: Creating effective ad campaigns for mobile games, including audience targeting, ad creatives, and ad attribution.
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