Global Certificate in PPC Metrics: Elevate Your Career
-- ViewingNowThe Global Certificate in PPC Metrics is a career-elevating course that focuses on the critical metrics in Pay-Per-Click (PPC) advertising. This certification equips learners with the essential skills needed to excel in the rapidly evolving digital marketing landscape.
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โข Unit 1: Introduction to PPC Metrics
โข Unit 2: Keyword Research and Selection
โข Unit 3: Crafting Compelling Ad Copy
โข Unit 4: Understanding Quality Score
โข Unit 5: Maximizing Click-Through Rates (CTR)
โข Unit 6: Optimizing Cost per Click (CPC) & Cost per Conversion
โข Unit 7: Analyzing Impressions, Clicks, and Conversions
โข Unit 8: Utilizing Google Analytics for PPC Insights
โข Unit 9: Advanced Targeting Strategies
โข Unit 10: Continual Testing and Optimization for PPC Success
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