Executive Development Programme in PPC Metrics for Leaders
-- ViewingNowThe Executive Development Programme in PPC Metrics for Leaders is a certificate course designed to empower business leaders with the knowledge and skills to leverage Pay-Per-Click (PPC) metrics for optimal campaign performance and maximum ROI. This program is crucial in today's digital age, where PPC advertising is a critical component of marketing strategies for businesses of all sizes.
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โข Understanding PPC Metrics: An overview of the fundamental PPC metrics, including click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS).
โข Keyword Research and Analysis: Techniques for identifying and evaluating keywords, utilizing tools like Google Keyword Planner, and understanding keyword match types.
โข Competitor Analysis: Examining competitor strategies, ad copy, and landing pages to inform and improve your own PPC campaigns.
โข Creating Effective Ad Copy: Best practices for writing engaging and persuasive ad copy, including ad format options and ad extensions.
โข Optimizing Landing Pages: Designing landing pages that convert, with a focus on user experience, page layout, and call-to-action placement.
โข Budgeting and Bidding Strategies: Techniques for managing and allocating budget, including automated bidding and bid adjustments.
โข Performance Tracking and Reporting: Setting up and analyzing PPC campaign performance data, using tools like Google Analytics, and creating actionable reports.
โข Advanced PPC Strategies: Exploring advanced topics like remarketing, audience targeting, and artificial intelligence in PPC.
โข Ethics in PPC: Understanding and adhering to ethical guidelines in PPC, including transparency, accuracy, and privacy.
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