Global Certificate in Real-Time Ad Campaign Monitoring
-- ViewingNowThe Global Certificate in Real-Time Ad Campaign Monitoring is a comprehensive course designed to empower learners with the essential skills required to excel in the dynamic world of digital marketing. This course emphasizes the importance of real-time ad campaign monitoring, a critical aspect of optimizing marketing efforts and ensuring maximum ROI.
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โข Campaign Setup and Configuration - Learning to set up and configure real-time ad campaigns, including selecting target audiences, setting budgets, and choosing ad formats.
โข Data Collection and Analysis - Understanding the data collection process, including setting up tracking pixels, and analyzing the data to optimize ad campaigns.
โข Real-Time Bidding (RTB) - Learning about real-time bidding, including how it works, its benefits, and how to use it to improve ad campaign performance.
โข Ad Operations and Management - Understanding ad operations and management, including monitoring and optimizing campaigns in real-time, and managing ad tags and creatives.
โข Fraud Detection and Prevention - Learning about ad fraud, including how to detect and prevent it, and ensuring ad campaigns are compliant with industry standards.
โข Cross-Channel Ad Campaign Monitoring - Understanding how to monitor and optimize ad campaigns across multiple channels, including social media, display, and video.
โข Reporting and Analysis - Learning how to generate and analyze reports, including key performance indicators (KPIs), to evaluate the success of ad campaigns.
โข Privacy and Data Security - Understanding the importance of privacy and data security in ad campaign monitoring, including compliance with regulations such as GDPR and CCPA.
Note: The above course outline is a suggestion, and the actual units and topics covered in the Global Certificate in Real-Time Ad Campaign Monitoring may vary based on the provider and the specific needs of the learners.
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