Masterclass Certificate in Behavioral Economics & Performance Marketing

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The Masterclass Certificate in Behavioral Economics & Performance Marketing is a comprehensive course that bridges the gap between economic theory and real-world marketing applications. This program emphasizes the importance of understanding consumer behavior, decision-making processes, and how to apply these insights to optimize marketing strategies.

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ใ“ใฎใ‚ณใƒผใ‚นใซใคใ„ใฆ

In an era where data-driven marketing has become essential, this course is in high demand across industries. By equipping learners with essential skills in behavioral economics, marketing analytics, and digital marketing, this course empowers professionals to make informed decisions, drive performance, and achieve business growth. By the end of this course, learners will have gained a deep understanding of consumer psychology, advanced analytical techniques, and performance marketing best practices. These skills are highly sought after in today's job market and provide learners with a competitive edge in their careers, opening up opportunities for advancement and success.

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ใฉใ“ใ‹ใ‚‰ใงใ‚‚ๅญฆ็ฟ’

ๅ…ฑๆœ‰ๅฏ่ƒฝใช่จผๆ˜Žๆ›ธ

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ๅพ…ๆฉŸๆœŸ้–“ใชใ—

ใ‚ณใƒผใ‚น่ฉณ็ดฐ


โ€ข Behavioral Economics Fundamentals
โ€ข Understanding Heuristics and Biases
โ€ข The Role of Emotions in Decision Making
โ€ข Applying Behavioral Economics to Marketing
โ€ข Performance Marketing Basics
โ€ข Data-Driven Decision Making in Performance Marketing
โ€ข Behavioral Economics Techniques for Optimizing Ad Campaigns
โ€ข Ethical Considerations in Behavioral Economics and Performance Marketing
โ€ข Case Studies in Behavioral Economics & Performance Marketing
โ€ข Capstone Project: Designing a Behavioral Economics-Informed Performance Marketing Campaign

ใ‚ญใƒฃใƒชใ‚ขใƒ‘ใ‚น

In the UK job market, understanding behavioral economics and performance marketing is becoming increasingly important. This 3D pie chart represents the percentage of job openings for various roles related to these fields. The 'Behavioral Economist' role represents 15% of the job market, highlighting the growing interest in applying behavioral insights to business and policy decisions. 'Performance Marketer' positions account for 30% of job openings, reflecting the importance of data-driven marketing strategies for businesses. 'Data Visualization Experts' make up 25% of job openings, showcasing the need for professionals who can present complex data in an engaging and understandable way. 'Behavioral Economics Researchers' account for 20% of job openings, demonstrating the demand for research-focused roles in the field. Lastly, 'Marketing Analytics Managers' constitute 10% of job openings, emphasizing the value of analytical skills in marketing decision-making. These statistics reveal the growing significance of behavioral economics and performance marketing in the UK job market.

ๅ…ฅๅญฆ่ฆไปถ

  • ไธป้กŒใฎๅŸบๆœฌ็š„ใช็†่งฃ
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  • ใ‚ณใƒผใ‚นๅฎŒไบ†ใธใฎ็Œฎ่บซ

ไบ‹ๅ‰ใฎๆญฃๅผใช่ณ‡ๆ ผใฏไธ่ฆใ€‚ใ‚ขใ‚ฏใ‚ปใ‚ทใƒ“ใƒชใƒ†ใ‚ฃใฎใŸใ‚ใซ่จญ่จˆใ•ใ‚ŒใŸใ‚ณใƒผใ‚นใ€‚

ใ‚ณใƒผใ‚น็Šถๆณ

ใ“ใฎใ‚ณใƒผใ‚นใฏใ€ใ‚ญใƒฃใƒชใ‚ข้–‹็™บใฎใŸใ‚ใฎๅฎŸ็”จ็š„ใช็Ÿฅ่ญ˜ใจใ‚นใ‚ญใƒซใ‚’ๆไพ›ใ—ใพใ™ใ€‚ใใ‚Œใฏ๏ผš

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ใ‚ณใƒผใ‚นใ‚’ๆญฃๅธธใซๅฎŒไบ†ใ™ใ‚‹ใจใ€ไฟฎไบ†่จผๆ˜Žๆ›ธใ‚’ๅ—ใ‘ๅ–ใ‚Šใพใ™ใ€‚

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ใ“ใฎใ‚ณใƒผใ‚นใ‚’ไป–ใฎใ‚ณใƒผใ‚นใจๅŒบๅˆฅใ™ใ‚‹ใ‚‚ใฎใฏไฝ•ใงใ™ใ‹๏ผŸ

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ใ„ใคใ‚ณใƒผใ‚นใ‚’้–‹ๅง‹ใงใใพใ™ใ‹๏ผŸ

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ใ“ใฎใ‚ณใƒผใ‚นใฎๆ”ฏๆ‰•ใ„ใฎใŸใ‚ใซไผš็คพ็”จใฎ่ซ‹ๆฑ‚ๆ›ธใ‚’ใƒชใ‚ฏใ‚จใ‚นใƒˆใ—ใฆใใ ใ•ใ„ใ€‚

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ใ‚ตใƒณใƒ—ใƒซ่จผๆ˜Žๆ›ธใฎ่ƒŒๆ™ฏ
MASTERCLASS CERTIFICATE IN BEHAVIORAL ECONOMICS & PERFORMANCE MARKETING
ใซๆŽˆไธŽใ•ใ‚Œใพใ™
ๅญฆ็ฟ’่€…ๅ
ใงใƒ—ใƒญใ‚ฐใƒฉใƒ ใ‚’ๅฎŒไบ†ใ—ใŸไบบ
London School of International Business (LSIB)
ๆŽˆไธŽๆ—ฅ
05 May 2025
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