Advanced Certificate in Digital Brand Strategy and Crisis Communication

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The Advanced Certificate in Digital Brand Strategy and Crisis Communication is a crucial course designed to meet the growing industry demand for professionals who can manage brands in the digital age. This course equips learners with essential skills to develop and implement effective digital brand strategies, harnessing the power of social media, content marketing, and data analytics.

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ใ“ใฎใ‚ณใƒผใ‚นใซใคใ„ใฆ

In addition, it covers crisis communication, teaching learners how to protect brand reputation during crises and maintain customer trust. The course is vital for marketing, PR, and communications professionals seeking career advancement, as well as business owners aiming to strengthen their digital brand presence. By completing this course, learners will gain a competitive edge in the job market and enhance their ability to drive business growth and success in the digital age.

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ใฉใ“ใ‹ใ‚‰ใงใ‚‚ๅญฆ็ฟ’

ๅ…ฑๆœ‰ๅฏ่ƒฝใช่จผๆ˜Žๆ›ธ

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ๅพ…ๆฉŸๆœŸ้–“ใชใ—

ใ‚ณใƒผใ‚น่ฉณ็ดฐ

โ€ข Advanced Digital Branding: This unit covers the principles and practices of building and maintaining a strong digital brand, including brand identity, positioning, and messaging.
โ€ข Digital Marketing Analytics: Students will learn how to use data and analytics to measure the effectiveness of digital marketing campaigns, track brand performance, and make data-driven decisions.
โ€ข Social Media Strategy: This unit explores the role of social media in digital branding and crisis communication, including platform selection, content strategy, and community management.
โ€ข Content Marketing for Digital Brands: Students will learn how to create and distribute high-quality content that resonates with their target audience and supports their digital brand strategy.
โ€ข Digital Crisis Communication: This unit covers the principles and best practices for managing digital crises, including issue identification, response planning, and reputation recovery.
โ€ข Search Engine Marketing (SEM): This unit explores the use of paid search advertising to drive traffic, leads, and sales for digital brands, including keyword research, ad copywriting, and campaign management.
โ€ข Email Marketing for Digital Brands: Students will learn how to build and manage effective email marketing campaigns that support their digital brand strategy and engage their audience.
โ€ข Influencer Marketing for Digital Brands: This unit covers the principles and best practices for working with influencers to promote digital brands, including influencer selection, outreach, and campaign management.
โ€ข Digital Brand Protection: This unit explores the legal and ethical considerations of digital branding, including trademark and copyright law, intellectual property rights, and brand protection strategies.

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ไบ‹ๅ‰ใฎๆญฃๅผใช่ณ‡ๆ ผใฏไธ่ฆใ€‚ใ‚ขใ‚ฏใ‚ปใ‚ทใƒ“ใƒชใƒ†ใ‚ฃใฎใŸใ‚ใซ่จญ่จˆใ•ใ‚ŒใŸใ‚ณใƒผใ‚นใ€‚

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ใ“ใฎใ‚ณใƒผใ‚นใฏใ€ใ‚ญใƒฃใƒชใ‚ข้–‹็™บใฎใŸใ‚ใฎๅฎŸ็”จ็š„ใช็Ÿฅ่ญ˜ใจใ‚นใ‚ญใƒซใ‚’ๆไพ›ใ—ใพใ™ใ€‚ใใ‚Œใฏ๏ผš

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ใ‚ณใƒผใ‚นใ‚’ๅฎŒไบ†ใ™ใ‚‹ใฎใซใฉใ‚Œใใ‚‰ใ„ๆ™‚้–“ใŒใ‹ใ‹ใ‚Šใพใ™ใ‹๏ผŸ

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ใ„ใคใ‚ณใƒผใ‚นใ‚’้–‹ๅง‹ใงใใพใ™ใ‹๏ผŸ

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่ฉณ็ดฐใชใ‚ณใƒผใ‚นๆƒ…ๅ ฑใ‚’ใŠ้€ใ‚Šใ—ใพใ™

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ใ“ใฎใ‚ณใƒผใ‚นใฎๆ”ฏๆ‰•ใ„ใฎใŸใ‚ใซไผš็คพ็”จใฎ่ซ‹ๆฑ‚ๆ›ธใ‚’ใƒชใ‚ฏใ‚จใ‚นใƒˆใ—ใฆใใ ใ•ใ„ใ€‚

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ใ‚ญใƒฃใƒชใ‚ข่จผๆ˜Žๆ›ธใ‚’ๅ–ๅพ—

ใ‚ตใƒณใƒ—ใƒซ่จผๆ˜Žๆ›ธใฎ่ƒŒๆ™ฏ
ADVANCED CERTIFICATE IN DIGITAL BRAND STRATEGY AND CRISIS COMMUNICATION
ใซๆŽˆไธŽใ•ใ‚Œใพใ™
ๅญฆ็ฟ’่€…ๅ
ใงใƒ—ใƒญใ‚ฐใƒฉใƒ ใ‚’ๅฎŒไบ†ใ—ใŸไบบ
London School of International Business (LSIB)
ๆŽˆไธŽๆ—ฅ
05 May 2025
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