Global Certificate in PPC Metrics & Analysis
-- ViewingNowThe Global Certificate in PPC Metrics & Analysis is a comprehensive course that equips learners with essential skills to excel in Pay-Per-Click (PPC) advertising. This certification emphasizes the importance of PPC metrics and analysis in optimizing campaigns for improved performance and ROI.
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โข PPC Metrics Fundamentals: Understanding Key Performance Indicators (KPIs) in Pay-Per-Click (PPC) advertising.
โข CPC Analysis: Cost-Per-Click metric, its calculation, and optimization strategies.
โข CTR Analysis: Click-Through-Rate metric, its significance, and methods to improve it.
โข Conversion Tracking: Setting up and analyzing conversion metrics in PPC campaigns.
โข Quality Score Analysis: Understanding the concept, factors influencing it, and strategies to improve it.
โข ROAS & AOV: Return on Ad Spend and Average Order Value metrics, their importance, and interrelation.
โข Attribution Models: Overview, types, and selection of attribution models in PPC.
โข Cross-Channel Analysis: Comparing PPC performance across various platforms and channels.
โข Advanced PPC Metrics: Introducing metrics like view-through conversions, assisted conversions, and their application in PPC analysis.
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