Global Certificate in PPC Metrics: Global Reach
-- ViewingNowThe Global Certificate in PPC Metrics: Global Reach is a comprehensive course designed to empower learners with the essential skills needed to excel in Pay-Per-Click (PPC) advertising. This course focuses on the importance of PPC metrics in making informed decisions, optimizing campaigns, and achieving business goals.
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โข Unit 1: Introduction to PPC Metrics for Global Reach
โข Unit 2: Keyword Research and Analysis for Global Campaigns
โข Unit 3: Understanding Quality Score and its Impact on Global PPC
โข Unit 4: Analyzing Global PPC Performance with Click-Through Rate (CTR)
โข Unit 5: Cost Per Click (CPC) and Cost Per Acquisition (CPA) in Global Markets
โข Unit 6: Impression Share and Ad Position in Multi-National PPC Campaigns
โข Unit 7: Conversion Tracking and Attribution for Global PPC
โข Unit 8: Optimizing Global PPC for Mobile Devices
โข Unit 9: Utilizing Remarketing and Display Networks in Global PPC
โข Unit 10: Advanced Strategies for Global PPC Metrics and Analytics
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