Professional Certificate in Strategic Market Positioning Analysis
-- ViewingNowThe Professional Certificate in Strategic Market Positioning Analysis is a comprehensive course designed to equip learners with essential skills for career advancement in today's competitive business landscape. This course focuses on the importance of market positioning analysis in developing effective business strategies that give companies a competitive edge.
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⢠Unit 1: Introduction to Strategic Market Positioning Analysis
⢠Unit 2: Understanding Market Segmentation and Targeting
⢠Unit 3: Competitive Analysis and Benchmarking
⢠Unit 4: SWOT Analysis and Strategic Planning
⢠Unit 5: Product Positioning and Differentiation Strategies
⢠Unit 6: Pricing Strategies and Analysis
⢠Unit 7: Branding and Identity Management
⢠Unit 8: Distribution Strategies and Channel Management
⢠Unit 9: Integrated Marketing Communications (IMC)
⢠Unit 10: Performance Metrics and Continuous Improvement
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