Executive Development Programme in IP & Brand Safety
-- ViewingNowThe Executive Development Programme in IP & Brand Safety is a certificate course designed to empower professionals with the necessary skills to protect and leverage their intellectual property (IP) assets. In today's digital age, brand safety and IP protection have become critical concerns for businesses, making this course increasingly important.
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⢠Intellectual Property (IP) Overview
⢠Importance of Brand Safety in Modern Business
⢠Types of Intellectual Property: Patents, Trademarks, Copyrights, and Trade Secrets
⢠Creating and Managing a Brand Protection Strategy
⢠IP Licensing and Franchising: Maximizing Opportunities and Minimizing Risks
⢠IP Enforcement and Litigation: Protecting Your Brand's Rights
⢠Digital Brand Safety: Navigating Social Media and Online Advertising
⢠International IP Considerations and Global Brand Protection
⢠Best Practices for IP and Brand Safety Training and Awareness
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