Executive Development Programme in Pinterest & Service Transformation
-- ViewingNowThe Executive Development Programme in Pinterest & Service Transformation is a certificate course designed to empower professionals with the latest skills in digital marketing and service transformation. With the rapid growth of online platforms, understanding Pinterest and its effective use for business is increasingly important.
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⢠Pinterest for Business: Understanding the Pinterest platform, its users, and how it can be used as a marketing tool for businesses. Includes setting up a Pinterest for Business account and optimizing profiles and boards.
⢠Pinterest Marketing Strategy: Developing a comprehensive marketing strategy for Pinterest, including content creation, promotion, and analysis. Covers best practices for pinning, creating engaging visuals, and using keywords and hashtags.
⢠Pinterest Advertising: Utilizing Pinterest's advertising platform to reach new audiences and drive traffic to websites. Covers campaign objectives, targeting options, ad formats, and measurement and optimization techniques.
⢠Service Design Thinking: Understanding the principles of service design thinking and how to apply them to transform services. Covers empathy mapping, service blueprints, and prototyping.
⢠Customer Experience Management: Managing the customer experience across all touchpoints to build loyalty and advocacy. Covers journey mapping, voice of the customer, and metrics and analytics.
⢠Digital Transformation: Understanding the trends and challenges of digital transformation and how to lead a successful transformation initiative. Covers digital strategy, organizational change management, and technology enablement.
⢠Innovation Management: Managing innovation within an organization to drive growth and stay competitive. Covers ideation, prototyping, and scaling, as well as innovation metrics and culture.
⢠Change Leadership: Leading change within an organization, including managing resistance, building support, and communicating effectively. Covers change models, stakeholder management, and leadership styles.
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