Professional Certificate in Brand Strategy and Management Consulting
-- ViewingNowThe Professional Certificate in Brand Strategy and Management Consulting is a comprehensive course designed to equip learners with essential skills for career advancement in brand consulting. This course emphasizes the importance of understanding consumer behavior, market trends, and brand development strategies in today's highly competitive business landscape.
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Unit 1: Introduction to Brand Strategy and Management Consulting
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Unit 2: Understanding the Brand Value Proposition and Positioning
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Unit 3: Market Research and Competitive Analysis for Brand Strategy
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Unit 4: Brand Identity Development and Design
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Unit 5: Brand Architecture and Portfolio Management
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Unit 6: Digital Branding and Social Media Strategy
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Unit 7: Brand Campaign Planning and Execution
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Unit 8: Measuring Brand Success and KPIs
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Unit 9: Building and Leading High-Performing Brand Teams
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Unit 10: Ethics and Corporate Social Responsibility in Brand Strategy
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