Global Certificate in SEO & Sales Enablement
-- ViewingNowThe Global Certificate in SEO & Sales Enablement is a comprehensive course designed to empower learners with the essential skills needed to thrive in today's digital marketing landscape. This course focuses on Search Engine Optimization (SEO) and Sales Enablement, two critical areas that can significantly impact a business's online visibility and revenue generation.
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⢠Fundamentals of Search Engine Optimization (SEO): Understanding the basics of SEO, including keyword research, on-page optimization, and link building.
⢠Technical SEO: Delving into the technical aspects of SEO, such as website architecture, mobile optimization, and website speed.
⢠Content Marketing for SEO: Learning how to create and distribute high-quality content to attract and retain customers and improve search engine rankings.
⢠SEO Analytics: Understanding how to measure and analyze the success of SEO campaigns, including tracking key performance indicators (KPIs) and using data to make informed decisions.
⢠Local SEO: Optimizing for local searches, including setting up Google My Business, managing online reviews, and creating locally relevant content.
⢠Sales Enablement Fundamentals: Understanding the basics of sales enablement, including how to align sales and marketing teams, use data to inform sales strategies, and measure the success of sales enablement initiatives.
⢠Sales Enablement Content: Creating and distributing high-quality content to support the sales process, including sales scripts, case studies, and product demos.
⢠Sales Enablement Technology: Learning how to use technology to support sales enablement initiatives, including sales automation tools, customer relationship management (CRM) systems, and marketing automation platforms.
⢠Sales Analytics: Understanding how to measure and analyze the success of sales enablement campaigns, including tracking KPIs and using data to make informed decisions.
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