Executive Development Programme in Packaging & Consumer Behavior
-- ViewingNowThe Executive Development Programme in Packaging & Consumer Behavior is a certificate course designed to enhance professionals' understanding of the critical role packaging plays in consumer behavior. This programme emphasizes the importance of packaging as a strategic tool that can drive business growth, brand recognition, and consumer engagement.
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⢠Introduction to Packaging: Understanding the basics of packaging materials, design, and technology.
⢠Consumer Behavior: Exploring the psychological and sociological factors that influence consumer purchasing decisions.
⢠Packaging Design and Branding: Learning how to design packaging that effectively communicates a brand's message and values.
⢠Sustainable Packaging: Examining the environmental impact of packaging and how to create more sustainable solutions.
⢠Packaging Innovation: Staying up-to-date with the latest packaging trends and technologies to drive innovation.
⢠Packaging Operations and Supply Chain Management: Optimizing packaging processes and supply chain management for efficiency and cost savings.
⢠Packaging Testing and Validation: Ensuring that packaging meets industry standards and performs well in various conditions.
⢠Packaging Laws and Regulations: Complying with relevant laws and regulations related to packaging and labeling.
⢠Packaging and Marketing Strategy: Integrating packaging into a larger marketing strategy to drive sales and brand awareness.
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