Global Certificate in Service Brand Management and Innovation
-- ViewingNowThe Global Certificate in Service Brand Management and Innovation is a comprehensive course designed to meet the growing industry demand for professionals with expertise in service branding and innovation. This certificate program emphasizes the importance of creating and managing service brands that stand out in the marketplace, and the crucial role of innovation in driving business growth and success.
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⢠Service Brand Strategy: Developing a strong service brand strategy is crucial for any organization's success. This unit covers the key elements of service branding, including brand positioning, brand identity, and brand differentiation. It also explores how to measure the effectiveness of a service branding strategy.
⢠Customer Experience Design: This unit focuses on the importance of creating a positive customer experience in service brand management. It covers the key principles of customer experience design, including user research, prototyping, and testing. It also explores how to measure customer satisfaction and loyalty.
⢠Innovation Management: Innovation is essential for service brand management to stay competitive. This unit covers the key concepts of innovation management, including idea generation, idea selection, and idea implementation. It also explores how to create a culture of innovation within an organization.
⢠Digital Service Branding: In today's digital age, having a strong online presence is crucial for service brand management. This unit covers the key elements of digital service branding, including website design, social media marketing, and content marketing. It also explores how to measure the effectiveness of digital service branding efforts.
⢠Service Blueprinting: Service blueprinting is a visual tool that helps organizations map out their service delivery processes. This unit covers the key components of service blueprinting, including customer actions, front-stage and back-stage activities, and physical evidence. It also explores how to use service blueprinting to identify areas for improvement.
⢠Brand Storytelling: Storytelling is a powerful tool for service brand management to connect with customers emotionally. This unit covers the key elements of brand storytelling, including creating a compelling narrative, developing brand characters, and using visual elements. It also explores how to measure the effectiveness of brand storytelling efforts.
⢠Service Recovery: Despite best efforts, service failures can and do occur. This unit covers the key principles of service recovery, including identifying service failures, apologizing to customers, and offering compensation. It also explores how to use service recovery as an opportunity to strengthen the service brand.
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