Global Certificate in Digital Healthcare Communication Frontiers
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⢠Digital Healthcare Communication Fundamentals: Understanding the digital landscape, the importance of effective communication in healthcare, and the unique challenges and opportunities presented by digital channels.
⢠Patient-Centered Digital Communication: Strategies for creating patient-centered digital content, including plain language writing, cultural competency, and accessibility considerations.
⢠Social Media in Healthcare: Best practices for using social media in a healthcare setting, including platform selection, content strategy, and risk management.
⢠Email and Text Messaging in Healthcare: Guidelines for using email and text messaging to communicate with patients, including legal and regulatory considerations, tone and voice, and automation strategies.
⢠Web and Mobile Design for Healthcare: Principles of user-centered design, including mobile-first design, information architecture, and usability testing, applied to healthcare websites and apps.
⢠Digital Healthcare Analytics: Understanding key metrics for measuring the effectiveness of digital healthcare communication, including website traffic, social media engagement, and email open rates.
⢠Digital Healthcare Ethics: Exploring ethical considerations in digital healthcare communication, including patient privacy, informed consent, and professional boundaries.
⢠Healthcare CRM and Marketing Automation: Overview of customer relationship management (CRM) systems and marketing automation tools, including how to use these tools to streamline communication, improve patient engagement, and measure ROI.
⢠Future of Digital Healthcare Communication: Discussion of emerging trends and technologies in digital healthcare communication, including artificial intelligence, virtual reality, and voice-activated assistants.
Note: The above list of units is not exhaustive and can be modified or expanded based on the specific needs and goals of the course.
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