Executive Development Programme in Marketing Strategy & Attribution
-- ViewingNowThe Executive Development Programme in Marketing Strategy & Attribution is a certificate course designed to empower professionals with the latest marketing strategies and analytics tools. This program emphasizes the importance of data-driven decision-making in marketing, addressing industry's growing demand for experts who can accurately measure campaign performance and optimize return on investment.
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⢠Marketing Strategy Foundation: Understanding the basics of marketing strategy, including market research, segmentation, targeting, and positioning. ⢠Digital Marketing Landscape: Exploring the latest trends and channels in digital marketing, including social media, content marketing, and search engine optimization. ⢠Customer Experience & Engagement: Learning how to create engaging customer experiences that drive loyalty and retention. ⢠Marketing Attribution Models: Understanding the different attribution models available and how to choose the right one for your business. ⢠Data-Driven Marketing: Using data analytics to inform marketing decisions and measure campaign performance. ⢠Marketing Technology Stack: Examining the various tools and technologies used in modern marketing, including marketing automation, CRM, and data management platforms. ⢠Brand Strategy & Management: Developing a strong brand identity and messaging that resonates with your target audience. ⢠Marketing Performance Metrics: Identifying and tracking the key performance indicators (KPIs) that matter most to your business. ⢠Marketing Ethics & Compliance: Ensuring your marketing practices are ethical, legal, and aligned with your company's values.
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