Certificate in Attribution for Non-Marketers
-- ViewingNowThe Certificate in Attribution for Non-Marketers is a valuable course designed for professionals seeking to understand and master marketing attribution. This certification bridges the gap between marketing and other business areas, providing insights into customer journey tracking, ROI calculation, and data-driven decision making.
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⢠Introduction to Attribution
⢠Understanding Marketing Channels and Touchpoints
⢠Importance of Attribution in Business Decisions
⢠Key Attribution Models: Last Click, First Click, Linear, Time Decay, Position Based
⢠Setting up Attribution Tracking and Measurement
⢠Analyzing Attribution Data and Making Insights
⢠Organizational Impact: Communicating Attribution Results to Stakeholders
⢠Data Privacy and Ethical Considerations in Attribution
⢠Advanced Attribution Techniques and Tools
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