Global Certificate in Service Brand Management: Creating Value
-- ViewingNowThe Global Certificate in Service Brand Management: Creating Value course is a comprehensive program designed to equip learners with essential skills for career advancement in the service industry. This course emphasizes the importance of service brand management in creating and delivering value to customers, stakeholders, and organizations.
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⢠Unit 1: Introduction to Service Brand Management
⢠Unit 2: Understanding Brand Identity and Positioning
⢠Unit 3: Customer Experience Management for Service Brands
⢠Unit 4: Creating and Managing Service Brand Value Propositions
⢠Unit 5: Service Design Thinking for Building Stronger Brands
⢠Unit 6: Integrated Marketing Communications for Service Brands
⢠Unit 7: Social Media and Digital Strategies for Service Brand Management
⢠Unit 8: Metrics and Analytics for Service Brand Performance
⢠Unit 9: Innovation and Change Management in Service Branding
⢠Unit 10: Ethics and Corporate Social Responsibility in Service Brand Management
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