Executive Development Programme Marketing Communication
-- ViewingNowThe Executive Development Programme in Marketing Communication is a certificate course designed to empower marketing professionals with strategic communication skills. This programme emphasizes the importance of effective communication in today's dynamic business environment, where connecting with the audience is crucial for brand success.
2,457+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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⢠Marketing Communication Strategy: Understanding the role of marketing communication in executive development, developing a marketing communication strategy, and aligning it with business goals.
⢠Marketing Communication Mix: Exploring the various elements of the marketing communication mix, including advertising, public relations, sales promotion, direct marketing, and personal selling, and how to use them effectively in an executive development program.
⢠Branding and Positioning: Building and maintaining a strong brand for the executive development program, and positioning it effectively in the marketplace to attract the right target audience.
⢠Digital Marketing: Leveraging digital channels such as social media, email, and content marketing to reach and engage with potential participants, and to deliver a seamless and personalized experience throughout the participant journey.
⢠Data-Driven Marketing: Using data analytics and insights to inform marketing decisions, measure the effectiveness of marketing campaigns, and continuously improve the marketing communication strategy.
⢠Stakeholder Communication: Developing and executing effective communication plans for various stakeholders, including participants, faculty, staff, and employers, to ensure a consistent and positive message about the executive development program.
⢠Crisis Communication: Preparing for and managing communication during a crisis, such as a negative media story or a pandemic, to minimize damage to the program's reputation and maintain trust with stakeholders.
⢠Measurement and Evaluation: Establishing metrics and KPIs to measure the success of marketing communication efforts, and regularly reporting on progress to senior leadership and other stakeholders.
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