Global Certificate in Email Marketing and Lead Magnet Creation
-- ViewingNowThe Global Certificate in Email Marketing and Lead Magnet Creation is a comprehensive course that equips learners with the essential skills needed to excel in digital marketing. This certification focuses on two critical areas: email marketing and lead magnet creation.
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⢠Email Marketing Fundamentals: Understanding the basics of email marketing, its importance, and how it fits into a comprehensive digital marketing strategy. ⢠List Building: Techniques for building high-quality email lists, including opt-in forms, lead magnets, and permission-based marketing. ⢠Lead Magnet Creation: Best practices for creating effective lead magnets, such as ebooks, whitepapers, checklists, and webinars, that attract and convert leads. ⢠Email Campaign Design: Designing and structuring email campaigns, including subject lines, calls-to-action, and layouts, to maximize engagement and conversions. ⢠Segmentation and Personalization: Strategies for segmenting email lists and personalizing email campaigns to improve open rates, click-through rates, and conversions. ⢠Automation and Workflows: Setting up automated email workflows, including welcome emails, abandoned cart emails, and post-purchase follow-ups, to improve the customer experience and drive sales. ⢠Measurement and Optimization: Techniques for measuring the success of email marketing campaigns, including open rates, click-through rates, and conversion rates, and using data to optimize future campaigns. ⢠Data Privacy and Compliance: Understanding the legal and ethical considerations of email marketing, including data privacy regulations, anti-spam laws, and email list management practices.
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