Professional Certificate in Local SEO and News Visibility
-- ViewingNowThe Professional Certificate in Local SEO and News Visibility is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This program focuses on Local SEO and Google News visibility, two critical areas of online marketing that can significantly impact a business's online presence and revenue.
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⢠Local SEO Fundamentals: Understanding the basics of local search engine optimization, including the importance of Google My Business, online reviews, and local citations.
⢠Keyword Research for Local SEO: Identifying relevant keywords and phrases to target for local search, including the use of long-tail keywords.
⢠On-Page Optimization for Local SEO: Best practices for optimizing website content and structure for local search, including the use of schema markup and local business landing pages.
⢠Link Building for Local SEO: Strategies for acquiring high-quality links to improve local search rankings, including the use of local directories and guest blogging.
⢠Google My Business Optimization: Best practices for optimizing a Google My Business listing, including the use of photos, videos, and posts.
⢠Online Reviews and Reputation Management: Strategies for managing and responding to online reviews, including the use of third-party review platforms.
⢠Local Citations and NAP Consistency: Understanding the importance of local citations and NAP (name, address, phone number) consistency, including the use of data aggregators.
⢠News Visibility and Optimization: Techniques for increasing visibility in news search results, including the use of Google News and press releases.
⢠Local SEO Analytics and Reporting: Best practices for tracking and measuring local SEO performance, including the use of Google Analytics and Google Search Console.
⢠Local SEO for Multi-Location Businesses: Strategies for managing local SEO for businesses with multiple locations, including the use of local landing pages and centralized management tools.
⢠technical SEO for local SEO : Understanding the technical aspect of SEO like website speed, mobile optimization, and website structure, to improve local search rankings.
⢠Voice Search Optimization for Local SEO
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