Executive Development Programme Facebook Ads for Nonprofit Storytelling
-- ViewingNowThe Executive Development Programme Facebook Ads for Nonprofit Storytelling is a certificate course designed to empower nonprofit professionals with the skills to create compelling stories and maximize their reach through Facebook ads. This program is crucial in today's digital age, where nonprofits must connect with their audience in meaningful ways to drive impact.
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⢠Facebook Ads Basics for Nonprofits: Introduction to Facebook Ads, setting up a Facebook Ads account, understanding ad objectives, and creating a nonprofit Facebook Page.
⢠Targeting and Retargeting: Identifying target audiences, creating custom and lookalike audiences, and implementing retargeting strategies for nonprofit storytelling.
⢠Creating Engaging Ad Content: Writing compelling ad copy, designing visuals, and incorporating storytelling elements to effectively communicate nonprofit messages.
⢠Budgeting and Bid Strategies: Allocating resources, setting budgets, and understanding various bid strategies to optimize ad performance.
⢠Performance Metrics and Reporting: Monitoring key performance indicators (KPIs), analyzing ad performance data, and generating reports for stakeholders.
⢠A/B Testing and Optimization: Conducting A/B tests, analyzing results, and implementing optimization techniques to improve ad performance.
⢠Video Ads for Storytelling: Creating and implementing video ad campaigns, optimizing video content for engagement, and utilizing Facebook's native video tools.
⢠Fundraising Campaigns: Developing and managing fundraising campaigns on Facebook, incorporating storytelling elements, and utilizing donation features.
⢠Compliance and Best Practices: Adhering to Facebook's ad policies, understanding community standards, and following industry best practices for nonprofit advertising.
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