Global Certificate in Content Optimization for SMBs
-- ViewingNowThe Global Certificate in Content Optimization for SMBs is a comprehensive course designed to meet the growing industry demand for skilled content optimization professionals. This certification course emphasizes the importance of creating and optimizing content to improve online visibility, engagement, and conversions for small and medium-sized businesses (SMBs).
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⢠Content Strategy – Developing a content strategy is crucial for any business looking to optimize its online presence. This unit covers creating a comprehensive plan that aligns with the overall goals of the organization, including audience research, content creation, and distribution.
⢠Keyword Research – Keyword research is the foundation of any content optimization strategy. This unit covers the basics of keyword research, including how to identify relevant keywords, long-tail keywords, and keyword intent.
⢠On-Page Optimization – On-page optimization is the process of optimizing individual webpages to rank higher in search engine results pages (SERPs). This unit covers best practices for on-page optimization, including meta tags, header tags, and content optimization.
⢠Technical SEO – Technical SEO refers to the process of optimizing a website's technical elements to improve its search engine ranking. This unit covers the basics of technical SEO, including site speed, mobile optimization, and XML sitemaps.
⢠Content Creation – Creating high-quality, engaging content is essential for any content optimization strategy. This unit covers best practices for content creation, including writing for the web, content formatting, and visual content.
⢠Content Promotion – Promoting content is just as important as creating it. This unit covers the basics of content promotion, including social media marketing, email marketing, and influencer marketing.
⢠Analytics – Measuring the success of a content optimization strategy is crucial for any SMB. This unit covers the basics of analytics, including setting up tracking, analyzing data, and creating reports.
⢠Local SEO – Local SEO is the process of optimizing a website for local search results. This unit covers the basics of local SEO, including Google My Business, online reviews, and local link building.
⢠Content Planning – Planning and organizing content is essential for any content optimization strategy. This unit covers the basics of content planning, including creating an editorial calendar
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