Masterclass Certificate High-Performance Email Strategies
-- ViewingNowThe Masterclass Certificate in High-Performance Email Strategies is a comprehensive course designed to equip learners with the essential skills for effective email marketing. This program emphasizes the importance of data-driven and personalized email campaigns that drive engagement, increase conversions, and strengthen customer relationships.
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• Email Campaign Strategy: This unit will cover the development of a comprehensive email campaign strategy, including defining goals, target audience, and messaging. •
⢠Email List Building: This unit will focus on best practices for building and maintaining an email list, including opt-in methods, list segmentation, and hygiene. •
⢠Email Design and Content Creation: This unit will cover email design principles, copywriting, and content creation to maximize engagement and conversions. •
⢠Email Automation and Workflows: This unit will explore email automation and workflows, including triggered emails, drip campaigns, and behavioral-based automations. •
⢠Email Deliverability and Analytics: This unit will cover email deliverability best practices, including authentication, list management, and spam prevention. Additionally, the unit will cover key email analytics and metrics to track the success of email campaigns. •
⢠Mobile Email Optimization: This unit will focus on optimizing emails for mobile devices, including responsive design, preheader text, and call-to-action placement. &br>
⢠A/B Testing and Optimization: This unit will cover A/B testing best practices, including how to test subject lines, send times, content, and calls-to-action. The unit will also cover how to analyze test results and optimize email campaigns accordingly. &br>
⢠Email Marketing Compliance and Ethics: This unit will cover email marketing compliance regulations, including CAN-SPAM, GDPR, and CASL, as well as ethical considerations when developing email campaigns.
Note: The above list of essential units is not exhaustive, and additional units may be added depending on the specific requirements of the Masterclass Certificate High-Performance Email Strategies program.
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