Global Certificate in Digital Marketing & App Growth
-- ViewingNowThe Global Certificate in Digital Marketing & App Growth course is a comprehensive program that equips learners with the essential skills needed to excel in today's digital marketing landscape. This course covers a wide range of topics, including social media marketing, search engine optimization, content marketing, and mobile app growth strategies.
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⢠Digital Marketing Fundamentals: Understanding the digital landscape, customer journey, and digital marketing funnel. Explore various channels like search, social, email, and display advertising.
⢠Search Engine Optimization (SEO): Learn about on-page and off-page optimization, keyword research, and link building. Understand the importance of technical SEO and mobile optimization.
⢠Social Media Marketing: Utilizing social media platforms to reach and engage with audiences. Create compelling content, analyze data, and develop strategies for organic and paid social media campaigns.
⢠Content Marketing: Developing and executing a content strategy that aligns with business goals. Create engaging content, optimize for search engines, and measure performance.
⢠Email Marketing: Learn the basics of email marketing, including list building, campaign design, automation, and segmentation. Understand the importance of email deliverability and compliance.
⢠Mobile App Marketing: Explore the unique aspects of mobile app marketing, including app store optimization, user acquisition, and engagement strategies.
⢠Data Analysis and Reporting: Understand key metrics, analyze data, and create reports. Learn to use data to inform marketing decisions and optimize campaigns.
⢠Ethics and Compliance: Learn about ethical considerations, data privacy, and compliance requirements in digital marketing.
⢠Emerging Trends and Future of Digital Marketing: Stay up-to-date on emerging trends, technologies, and best practices. Explore the future of digital marketing and its impact on businesses.
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