Executive Development Programme in Segmentation and Customer-Focused Marketing
-- ViewingNowThe Executive Development Programme in Segmentation and Customer-Focused Marketing is a certificate course designed to provide learners with essential skills for career advancement in the marketing industry. This programme emphasizes the importance of understanding customer needs and preferences through market segmentation, enabling learners to develop and implement effective marketing strategies that drive business growth.
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⢠Introduction to Segmentation and Customer-Focused Marketing: Understanding the basics of segmentation, customer-focused marketing, and their importance in business success.
⢠Market Research for Segmentation: Techniques for gathering and analyzing data to identify target customer segments.
⢠Customer Segmentation Methods: An exploration of different methods for segmenting customers, including demographic, psychographic, behavioral, and geographic segmentation.
⢠Developing Customer Personas: Creating detailed profiles of ideal customers to guide marketing efforts.
⢠Customer Value Analysis: Understanding the lifetime value of customers and how to use this information to inform marketing strategies.
⢠Targeted Marketing Strategies: Techniques for reaching and engaging specific customer segments, including account-based marketing and personalization.
⢠Measuring Segmentation Success: Metrics and methods for evaluating the effectiveness of segmentation and customer-focused marketing efforts.
⢠Customer-Focused Innovation: Using segmentation and customer insights to drive innovation and stay ahead of the competition.
⢠Ethics in Segmentation and Marketing: Understanding the ethical considerations of segmentation and marketing, including data privacy and non-discrimination.
Note: The above list of units is not exhaustive and may vary based on the specific needs and goals of the Executive Development Programme. The list is structured to provide a comprehensive overview of the topic, from the basics to advanced strategies and considerations.
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