Executive Development Programme in Product Demo Video Strategy

• Product Demo Video Strategy Foundation: Understanding the importance of product demo videos, their role in marketing and sales, and the key elements of a successful strategy. • Target Audience Analysis: Identifying the ideal customer profile, their pain points, needs, and preferences to create tailored product demo videos. • Script Writing for Product Demo Videos: Techniques for writing clear, concise, and engaging scripts that effectively communicate the product's value proposition. • Video Production Best Practices: Guidelines for producing high-quality product demo videos, including visual and audio aspects, animations, and on-screen presentation. • Distribution and Promotion: Strategies for amplifying the reach of product demo videos, including social media, email marketing, and SEO best practices. • Performance Metrics and Analytics: Tracking and analyzing key metrics to measure the success of the product demo video strategy and optimize future efforts. • Video Editing Techniques: Techniques for editing product demo videos to improve pacing, engagement, and overall effectiveness. • Case Studies and Real-World Examples: Analyzing successful product demo video strategies from leading companies to inspire and guide the development of the executive's own strategy.