Global Certificate in Email Marketing for Brand Visibility
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⢠Email Marketing Fundamentals: Understanding the basics of email marketing, its importance, and benefits for brand visibility. ⢠Email List Building: Strategies to build and grow an email list, including opt-in forms, lead magnets, and segmentation. ⢠Email Design and Content Creation: Techniques for creating engaging, visually appealing, and responsive emails that resonate with the audience. ⢠Email Deliverability and CAN-SPAM Compliance: Ensuring high email deliverability rates, understanding ISP filters, and adhering to CAN-SPAM regulations. ⢠Email Automation and Drip Campaigns: Implementing automated email sequences, drip campaigns, and behavior-based triggers. ⢠Email Analytics and Metrics: Tracking and measuring email marketing performance using key metrics, such as open rates, click-through rates, and conversions. ⢠A/B Testing and Optimization: Conducting A/B tests to optimize email campaigns, subject lines, calls-to-action, and layouts for better engagement. ⢠Integrating Email Marketing with CRM and Marketing Automation: Seamlessly integrating email marketing with CRM and marketing automation tools for better lead nurturing and conversion.
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