Executive Development Programme in Native Ads & Digital Strategy
-- ViewingNowThe Executive Development Programme in Native Ads & Digital Strategy certificate course is a comprehensive program designed to meet the growing industry demand for experts in native advertising and digital strategy. This course emphasizes the importance of creating engaging, non-disruptive content that blends seamlessly with the user experience, thereby driving higher engagement and click-through rates.
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⢠Understanding Native Advertising: An overview of native advertising, including its definition, benefits, and best practices. This unit will cover the different types of native ads and their specific features. It will also delve into the importance of creating authentic and engaging content that aligns with the user's interests and needs.
⢠The Role of Data in Digital Strategy: This unit will explore the significance of data in digital marketing and how it can help create effective and targeted campaigns. It will cover data collection and analysis techniques, as well as the use of data management platforms (DMPs) and demand-side platforms (DSPs) to optimize ad targeting and delivery.
⢠Programmatic Advertising and Real-Time Bidding: This unit will delve into programmatic advertising, including the use of real-time bidding (RTB) to automate the buying and selling of ad inventory. It will cover the benefits of programmatic advertising, such as increased efficiency, improved targeting, and better ROI.
⢠Content Marketing and Distribution: This unit will cover the importance of creating high-quality content and distributing it through the right channels to reach the target audience. It will explore content marketing strategies, such as influencer marketing, social media marketing, and email marketing, and how they can be used to drive engagement and conversions.
⢠Search Engine Optimization (SEO) and Search Engine Marketing (SEM): This unit will explore the role of SEO and SEM in driving organic and paid traffic to a website. It will cover best practices for keyword research, on-page optimization, link building, and PPC advertising, as well as how to measure and analyze the effectiveness of SEO and SEM campaigns.
⢠Social Media Advertising: This unit will delve into the various social media platforms and how they can be used for advertising. It will cover best practices for creating and optimizing social media ads, targeting the right audience, and measuring the success of social media campaigns.
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