Executive Development Programme in Food Marketing Strategy: CGI
-- ViewingNowThe Executive Development Programme in Food Marketing Strategy: CGI certificate course is a comprehensive programme designed to meet the growing demand for specialized skills in food marketing. This course emphasizes the importance of strategic planning, consumer understanding, and market analysis in the highly competitive food industry.
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⢠Food Marketing Fundamentals: Understanding the basics of food marketing, including market research, consumer behavior, and product positioning.
⢠Marketing Strategy for the Food Industry: Developing marketing strategies tailored to the unique challenges and opportunities in the food industry, including product development, pricing, and promotion.
⢠Digital Marketing in Food: Utilizing digital channels to reach and engage with food consumers, including social media, email marketing, and content marketing.
⢠Brand Management in Food Marketing: Building and managing strong food brands, including brand identity, brand positioning, and brand equity.
⢠Food Retail Strategy: Developing effective retail strategies for food products, including product placement, pricing, and promotions.
⢠Food Service Marketing: Understanding the unique challenges and opportunities in marketing to food service establishments, including restaurants, hotels, and institutions.
⢠Food Safety and Regulations: Understanding the regulations and safety standards that apply to food marketing, including FDA regulations and food labeling requirements.
⢠Sustainability in Food Marketing: Incorporating sustainability and social responsibility into food marketing strategies, including reducing food waste, promoting local and organic food, and addressing food insecurity.
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