Advanced Certificate in Advertising for a Cookie-less Future
-- ViewingNowThe Advanced Certificate in Advertising for a Cookie-less Future is a timely and critical course that equips learners with the skills necessary to thrive in a privacy-focused digital advertising landscape. With the phasing out of third-party cookies by major web browsers, the advertising industry is undergoing a seismic shift.
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⢠Cookieless Tracking Technologies: Understanding and implementing cookieless tracking technologies such as fingerprinting, statistical IDs, and contextual advertising.
⢠Privacy-First Advertising Strategies: Exploring and implementing privacy-first advertising strategies to comply with regulations while maintaining ad performance.
⢠Advanced Audience Targeting: Learning and implementing advanced audience targeting techniques using first-party data, contextual targeting, and data clean rooms.
⢠Data Ethics and Compliance: Understanding data ethics and compliance, including GDPR, CCPA, and other privacy regulations.
⢠Server-Side Ad Insertion (SSAI): Mastering server-side ad insertion techniques to improve ad viewability and reduce ad blocking.
⢠Data Governance and Management: Implementing effective data governance and management strategies for first-party data.
⢠Cross-Device Tracking and Attribution: Learning cross-device tracking and attribution techniques, including deterministic and probabilistic methods.
⢠Performance Measurement and Optimization: Measuring and optimizing the performance of cookieless advertising campaigns using data-driven insights.
⢠Emerging Advertising Technologies: Staying up-to-date with emerging advertising technologies and best practices for a cookieless future.
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