Professional Certificate in Influencer Marketing & Brand Protection
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⢠Unit 1: Introduction to Influencer Marketing â Understanding the basics of influencer marketing, its importance, and the role it plays in brand protection.
⢠Unit 2: Identifying Influencers â Techniques for finding the right influencers for your brand and understanding their impact on consumer behavior.
⢠Unit 3: Building Relationships with Influencers â Strategies for developing and maintaining relationships with influencers to ensure a positive brand image.
⢠Unit 4: Influencer Marketing Campaigns â Designing and implementing successful influencer marketing campaigns, with a focus on brand protection.
⢠Unit 5: Measuring the Effectiveness of Influencer Marketing â Tools and techniques for measuring the success of influencer marketing campaigns and protecting your brand.
⢠Unit 6: Legal and Ethical Considerations in Influencer Marketing â Understanding the legal and ethical implications of influencer marketing and how they relate to brand protection.
⢠Unit 7: Combatting Counterfeit Goods and Intellectual Property Theft â Techniques for detecting and preventing the sale of counterfeit goods and protecting your brand's intellectual property.
⢠Unit 8: Social Media Monitoring and Brand Protection â Strategies for monitoring social media to detect and address brand threats and protect your reputation.
⢠Unit 9: Building a Brand Protection Strategy â Creating a comprehensive brand protection strategy that incorporates influencer marketing and other tactics.
⢠Unit 10: Case Studies in Influencer Marketing and Brand Protection â Examining real-world examples of successful influencer marketing campaigns and brand protection strategies.
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