Masterclass Certificate in Crisis Communication: A Practical Toolkit
-- ViewingNowThe Masterclass Certificate in Crisis Communication: A Practical Toolkit is a comprehensive course designed to equip learners with essential skills for effective crisis communication. This certification program emphasizes the importance of proactive and reactive communication strategies during critical situations, making it highly relevant in today's unpredictable business environment.
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⢠Unit 1: Introduction to Crisis Communication
⢠Unit 2: Identifying Crisis Situations and Stakeholders
⢠Unit 3: Developing a Crisis Communication Plan
⢠Unit 4: Message Development and Delivery in a Crisis
⢠Unit 5: Media Relations during a Crisis
⢠Unit 6: Social Media Management in Crisis Situations
⢠Unit 7: Internal Communication and Employee Engagement during a Crisis
⢠Unit 8: Ethical Considerations in Crisis Communication
⢠Unit 9: Case Studies: Successful and Unsuccessful Crisis Communication Strategies
⢠Unit 10: Post-Crisis Evaluation and Continuous Improvement
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