Professional Certificate in Digital Advertising IP: Actionable Knowledge
-- ViewingNowThe Professional Certificate in Digital Advertising IP: Actionable Knowledge course is a comprehensive program designed to equip learners with the essential skills required in today's digital advertising industry. This course is of utmost importance as it provides a deep understanding of various digital advertising concepts, tools, and strategies that are critical for career advancement.
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⢠Digital Advertising Fundamentals: Understanding the basics of digital advertising, including the benefits and challenges of online advertising, key terminology, and different ad formats. ⢠Search Engine Marketing (SEM): Diving into pay-per-click (PPC) advertising, Google Ads setup and optimization, keyword research, and ad copywriting. ⢠Social Media Advertising: Exploring ad campaigns on popular platforms like Facebook, Instagram, LinkedIn, and Twitter, focusing on targeting, ad creation, and performance analysis. ⢠Display & Video Advertising: Learning about programmatic advertising, retargeting, and rich media ads, as well as YouTube and connected TV (CTV) advertising strategies. ⢠Email Marketing & Automation: Mastering email marketing best practices, list segmentation, automation workflows, and deliverability techniques. ⢠Content Marketing & SEO: Understanding how to create and distribute valuable content to attract and engage a target audience, along with search engine optimization (SEO) strategies for higher rankings and organic traffic. ⢠Data Analytics & Reporting: Analyzing digital advertising performance using web analytics tools, setting up conversion tracking, and generating data-driven insights for continuous improvement. ⢠Digital Advertising Strategy: Developing comprehensive advertising strategies that align with business goals, audience insights, and channel-specific tactics.
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