Executive Development Programme in Art & Culture: Strategic Management

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The Executive Development Programme in Art & Culture: Strategic Management is a certificate course designed to bridge the gap between the creative and business sectors. This programme emphasizes the importance of strategic management in the thriving arts and culture industry, where leaders must balance artistic vision with commercial success.

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With the growing recognition of the economic and social impact of arts and culture, there is an increasing demand for professionals with a deep understanding of the industry's unique dynamics. This course equips learners with essential skills in strategic planning, marketing, financial management, and leadership, empowering them to drive innovation, navigate complex challenges, and advance their careers in this vibrant field. By integrating theoretical knowledge with real-world case studies and interactive learning experiences, the programme fosters an engaging environment where participants can enhance their critical thinking, problem-solving, and communication abilities. By the end of the course, learners will be well-prepared to make meaningful contributions to the arts and culture sector and become catalysts for positive change in their organizations and communities.

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과정 세부사항

• Strategic Arts & Cultural Management
• The Role of Arts & Culture in Society
• Cultural Policy and Government Support
• Stakeholder Management in Arts & Culture
• Financial Management for Cultural Organizations
• Marketing and Audience Development
• Strategic Planning for Cultural Initiatives
• Legal and Ethical Considerations in Arts Management
• Leadership and Change Management in Cultural Organizations

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