Executive Development Programme in Brand Leadership: Impact & Influence
-- ViewingNowThe Executive Development Programme in Brand Leadership: Impact & Influence This certificate course empowers professionals to drive brand strategy and innovation, enabling them to stand out in a competitive marketplace. The programme is designed to address industry demands for data-driven and consumer-centric leaders who can effectively leverage branding as a growth engine.
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⢠Brand Strategy Development: Understanding the key elements of a successful brand strategy, including positioning, differentiation, and messaging.
⢠Brand Leadership and Management: Exploring the role of executives in leading and managing brands, including the importance of aligning brand strategy with business goals.
⢠Customer Experience and Brand Loyalty: Examining the relationship between customer experience and brand loyalty, and the role of executives in creating positive customer experiences.
⢠Brand Storytelling and Content Marketing: Learning how to craft compelling brand stories and develop effective content marketing strategies to engage customers and build brand awareness.
⢠Digital Branding and Social Media: Understanding the opportunities and challenges of digital branding and social media, and how to leverage these channels to build and protect brand reputation.
⢠Brand Analytics and Measurement: Learning how to measure the effectiveness of branding initiatives and analyze brand performance data to inform decision-making.
⢠Brand Crisis Management: Developing strategies for managing brand crises, including reputation management, crisis communication, and stakeholder engagement.
⢠Ethical Branding and Corporate Social Responsibility: Exploring the role of ethics and corporate social responsibility in branding, and how to build and maintain a positive brand reputation.
⢠Cross-Cultural Branding: Understanding the nuances of cross-cultural branding, including cultural differences in brand perception and communication.
Recommended reading: Brand Leadership: Building Assets In an Information Economy by David Aaker and Erich Joachimsthaler
Note: This is a suggested list of units and is not exhaustive. The actual units included in an Executive Development Programme in Brand
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