Masterclass Certificate in Crisis PR for the Digital Age
-- ViewingNowThe Masterclass Certificate in Crisis PR for the Digital Age is a comprehensive course designed to empower communications professionals in managing crises in today's digital landscape. This program emphasizes the importance of swift, strategic, and sensitive communication during critical situations that can impact an organization's reputation.
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⢠Crisis PR Fundamentals: Understanding the Principles and Best Practices
⢠Digital Crisis Management: Monitoring and Analyzing Social Media and Online Channels
⢠Crafting the Message: Creating Effective and Empathetic Communications in a Crisis
⢠Stakeholder Engagement: Building and Maintaining Relationships with Key Audiences
⢠Media Relations in the Digital Age: Working with Journalists and Influencers
⢠Simulation Exercises: Practicing and Refining Crisis PR Skills
⢠Legal and Ethical Considerations: Navigating the Complexities of Crisis PR
⢠Case Studies: Analyzing Real-World Examples of Crisis PR Successes and Failures
⢠Post-Crisis Recovery: Restoring Reputation and Building Resilience for the Future
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