Certificate in Programmatic Advertising Trends
-- ViewingNowThe Certificate in Programmatic Advertising Trends is a comprehensive course designed to equip learners with the essential skills needed to thrive in the rapidly evolving programmatic advertising industry. This course focuses on the latest trends and techniques, empowering learners to create and implement effective programmatic advertising strategies.
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⢠Unit 1: Introduction to Programmatic Advertising Trends
⢠Unit 2: Real-Time Bidding and Automated Ad Buying
⢠Unit 3: Data-Driven Audience Targeting in Programmatic Advertising
⢠Unit 4: Cross-Channel Advertising: Desktop, Mobile, and Connected TV
⢠Unit 5: Advanced Analytics and Attribution Modeling
⢠Unit 6: Header Bidding and its Impact on Programmatic Ecosystem
⢠Unit 7: Brand Safety and Ad Fraud Prevention Strategies
⢠Unit 8: Artificial Intelligence and Machine Learning in Programmatic Advertising
⢠Unit 9: Future Trends and Predictions in Programmatic Advertising
⢠Unit 10: Case Studies and Best Practices in Programmatic Advertising
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