Professional Certificate in E-commerce Data Reporting
-- ViewingNowThe Professional Certificate in E-commerce Data Reporting is a comprehensive course designed to equip learners with the essential skills needed to excel in the e-commerce industry. This certificate course focuses on the importance of data-driven decision making and provides hands-on experience in analyzing and interpreting e-commerce data to drive business growth.
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⢠E-commerce Data Analysis Fundamentals: Understanding the basics of e-commerce data analysis and reporting, including key metrics, data sources, and tools.
⢠Data Collection Methods: Techniques for gathering e-commerce data, including manual and automated methods, web analytics tools, and APIs.
⢠Data Cleaning and Preparation: Techniques for cleaning and preparing e-commerce data for analysis, including handling missing or inconsistent data, and data normalization.
⢠Data Visualization Techniques: Techniques for visualizing e-commerce data, including charts, graphs, and tables, and the use of data visualization tools.
⢠Performance Metrics: Understanding key e-commerce performance metrics, including conversion rate, average order value, and customer lifetime value.
⢠Customer Segmentation: Techniques for segmenting e-commerce customers, including demographic, behavioral, and psychographic segmentation, and the use of clustering algorithms.
⢠Funnel Analysis: Understanding and implementing funnel analysis to identify bottlenecks and opportunities for improvement in the e-commerce sales process.
⢠A/B Testing and Experimentation: Techniques for A/B testing and experimentation in e-commerce, including hypothesis testing, statistical significance, and the use of testing tools.
⢠Data Storytelling and Communication: Techniques for effectively communicating e-commerce data insights, including data storytelling, data visualization, and communication best practices.
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