Certificate in Automated Ad Systems
-- ViewingNowThe Certificate in Automated Ad Systems is a comprehensive course designed to meet the growing industry demand for experts in automated advertising. This program emphasizes the importance of automation in digital marketing and equips learners with essential skills to advance their careers.
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⢠Introduction to Automated Ad Systems: Understanding the basics of automated ad systems, their benefits, and how they work. ⢠Ad Exchanges and Supply-Side Platforms: Learning about ad exchanges, supply-side platforms, and how they facilitate automated ad buying and selling. ⢠Demand-Side Platforms (DSPs): Understanding the role of DSPs in automated ad systems, including targeting, optimization, and campaign management. ⢠Data Management Platforms (DMPs): Exploring DMPs, data collection, segmentation, and activation for improved ad targeting. ⢠Real-Time Bidding (RTB) and Programmatic Advertising: Examining RTB, programmatic advertising, and their impact on the ad buying and selling process. ⢠Ad Formats and Creative Strategies: Learning about different ad formats, creative optimization, and dynamic creative strategies. ⢠Ad Verification and Fraud Prevention: Identifying ad fraud, verification tools, and techniques to ensure ad quality and brand safety. ⢠Measurement and Attribution in Automated Ad Systems: Understanding performance metrics, attribution models, and reporting for optimized campaign performance.
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