Certificate Data Analysis for Market Research Success
-- ViewingNowThe Certificate Data Analysis for Market Research Success course is a comprehensive program designed to equip learners with essential data analysis skills critical in market research. In today's data-driven world, understanding and interpreting complex data sets are vital for making informed business decisions.
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⢠Introduction to Data Analysis for Market Research: Basics of data analysis, data-driven decision making, and the role of data analysis in market research.
⢠Data Collection Techniques: Surveys, interviews, focus groups, and secondary data sources.
⢠Data Cleaning and Preparation: Data validation, missing data management, outlier detection, and data transformation.
⢠Descriptive Statistics: Measures of central tendency, dispersion, and association, as well as data visualization techniques.
⢠Inferential Statistics: Hypothesis testing, confidence intervals, and statistical significance.
⢠Regression Analysis: Simple and multiple linear regression, logistic regression, and model validation techniques.
⢠Experimental Design: Principles of experimental design, randomization, and controlling for confounding factors.
⢠Data Segmentation and Cluster Analysis: Customer segmentation, market segmentation, and cluster analysis techniques.
⢠Data Interpretation and Communication: Interpreting statistical findings and communicating results effectively to stakeholders.
Please note that this list of units is not exhaustive and can be customized based on the needs of the course and the target audience.
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