Executive Development Programme in Media Strategy: Results-Oriented
-- ViewingNowThe Executive Development Programme in Media Strategy is a premier certificate course, designed to empower media professionals with result-oriented skills. In an era where media consumption patterns are rapidly evolving, this programme gains importance by providing strategic insights on navigating the complex media landscape.
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⢠Media Strategy Fundamentals: Understanding the media landscape, traditional and new media, audience segmentation, and media planning.
⢠Results-Oriented Media Planning: Setting measurable objectives, identifying key performance indicators (KPIs), and creating data-driven media plans.
⢠Media Buying and Negotiation: Optimizing media buys, negotiating contracts, and managing relationships with media vendors.
⢠Integrated Marketing Communications: Aligning media strategy with overall marketing objectives, messaging, and branding strategies.
⢠Digital Media Strategy: Leveraging social media, search engine marketing, programmatic advertising, and content marketing.
⢠Media Monitoring and Analytics: Tracking media performance, analyzing data, and making data-informed decisions.
⢠Crisis Communications and Reputation Management: Managing media relations during crises, protecting brand reputation, and implementing proactive measures.
⢠Ethics in Media Strategy: Understanding ethical considerations, industry standards, and best practices for responsible media strategy.
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