Professional Certificate in Brand Journalism and Crisis Management
-- ViewingNowThe Professional Certificate in Brand Journalism and Crisis Management is a comprehensive course designed to equip learners with essential skills for career advancement in the modern media landscape. This course emphasizes the importance of storytelling and strategic communication in building and maintaining a strong brand image, as well as effectively managing crises that can impact an organization's reputation.
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Unit 1: Introduction to Brand Journalism
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Unit 2: The Role of Brand Journalism in Marketing Strategy
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Unit 3: Crafting Compelling Brand Stories
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Unit 4: Best Practices in Brand Journalism Content Creation
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Unit 5: Effective Brand Journalism Distribution Channels
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Unit 6: Brand Journalism Ethics and Guidelines
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Unit 7: Introduction to Crisis Management
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Unit 8: Developing a Crisis Management Plan
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Unit 9: Media Relations in Crisis Situations
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Unit 10: Social Media Management in Crisis
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Unit 11: Case Studies in Brand Journalism and Crisis Management
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Unit 12: Measuring the Impact of Brand Journalism and Crisis Management
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