Executive Development Programme in CRO and Digital Leadership
-- ViewingNowThe Executive Development Programme in Conversion Rate Optimization (CRO) and Digital Leadership is a certificate course designed to empower professionals with the latest digital marketing strategies and techniques. This programme emphasizes the importance of data-driven decision making, user experience, and experimentation in optimizing conversion rates and digital leadership.
2,390+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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⢠Digital Transformation: Understanding the digital landscape, the role of CRO in digital transformation, and the key drivers of successful digital transformation initiatives.
⢠Data-Driven Decision Making: Utilizing data analytics and insights to drive decision making, measuring and optimizing digital performance, and using attribution modeling to understand the customer journey.
⢠Conversion Rate Optimization (CRO) Strategy: Developing and executing a comprehensive CRO strategy, including A/B testing, personalization, and user experience (UX) design.
⢠Digital Leadership: Leading and managing a digital team, fostering a culture of innovation and experimentation, and aligning digital strategy with overall business objectives.
⢠Customer Experience (CX) Design: Understanding the principles of customer-centric design, mapping the customer journey, and using design thinking to improve CX.
⢠E-commerce Optimization: Maximizing the potential of e-commerce channels, including website optimization, mobile optimization, and digital marketing strategies.
⢠Digital Marketing and Advertising: Understanding the latest trends in digital marketing and advertising, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
⢠Ethics and Compliance in Digital Leadership: Ensuring ethical and compliant digital practices, including data privacy, security, and accessibility.
⢠Digital Innovation and Trends: Staying up-to-date with the latest digital innovations and trends, including artificial intelligence (AI), machine learning (ML), and virtual and augmented reality (VR/AR).
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