Executive Development Programme in Marketing Technology & Analytics
-- ViewingNowThe Executive Development Programme in Marketing Technology & Analytics is a certificate course designed to bridge the gap between marketing and technology. In today's data-driven world, this programme is of utmost importance as it equips learners with essential skills to make informed marketing decisions using data analytics and technology.
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⢠Marketing Technology Landscape: Understanding the martech landscape, its importance, and the role of technology in marketing.
⢠Data-Driven Marketing: Utilizing data for marketing insights, targeting, and personalization.
⢠Marketing Analytics: Analyzing marketing performance, measuring ROI, and using analytics tools for decision-making.
⢠Customer Relationship Management (CRM) Systems: Implementing and managing CRM systems for customer engagement and retention.
⢠Digital Marketing Channels: Utilizing digital marketing channels, including social media, email, and mobile marketing.
⢠SEO & SEM: Understanding and implementing search engine optimization (SEO) and search engine marketing (SEM) strategies.
⢠Content Marketing & Management: Developing and managing content marketing strategies for brand awareness and lead generation.
⢠Marketing Automation: Automating marketing processes, lead nurturing, and customer journey management.
⢠Data Privacy & Security: Ensuring data privacy and security in marketing technology and analytics.
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